Logo design is one of many services that a good graphic designer can provide to a professional company that is looking to make an impression on the marketplace. With the absence of a memorable, eye catching and meaningful logo design, a business - no matter how small or large - will fight an uphill battle when it comes to name and brand recognition. With great logo design, a company's name will resonate clearly with all of their customers. There are two key elements that go into the development of any logo designing process. The first is the logo's text. In graphic design, the look of a company's name is as important as any graphic or picture that accompanies it. Not only do words convey meaning, the "look" of words conveys meaning as well. Great graphic designers know how to use different fonts to convey different meanings and emotions to their audiences. Naturally using the right font is important for legibility as well, as you need to consider the various mediums in which the logo will be used.