Every website has a specific target audience and requires a different type and level of content. Content should contain words (key words) that attract and retain users on a website. Content written specifically for a website should concentrate on a specific topic. It should further be easy to read, offering the information in easy to understand clusters or laid out in bullet points. Most story pieces are centred on marketing products or services that the website is selling or endorsing, though this is not always the case. Some websites are informational only and do not sell a product or service. In those instances, the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain. Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria. There are various ways through which websites come up with article writing and one of them is outsourcing of the content writing.